Muscat – 16, june, 2026: Liva Insurance Oman has achieved a significant milestone at the Oman CX Awards 2026, earning two prestigious recognitions that underscore its commitment to customer excellence. Sara Al Abri, Head of Customer Experience & Engagement, was named CX Leader of the Year, while Liva Insurance was also awarded Best Brand in Customer Experience in insurance sector.
The dual recognition reflects Liva Insurance’s ongoing efforts to place customers at the center of its operations and strategy, while continuously enhancing service quality, engagement, and innovation across every customer touchpoint.
Over the years, Sara Al Abri has played a key role in shaping and advancing the company’s customer experience strategy at Liva Insurance, contributing to enhanced service journeys, improved engagement, and a culture rooted in responsiveness and operational excellence. Her work has supported the organization’s broader efforts to elevate service standards and ensure that customer needs remain at the heart of its strategic priorities.
The award for Best Brand in Customer Experience further highlights the collective efforts of teams across the organization to deliver consistent, customer-focused solutions and reinforces Liva Insurance’s position as a leader in customer experience within Oman’s insurance industry.
Commenting on the achievement, Hanaa Al Hinai, CEO of Liva Insurance, said, "We are proud to receive this dual recognition, which reflects both the strength of our customer-centric culture and the dedication of our people. Sara’s recognition as CX Leader of the Year is a testament to her passion and leadership in advancing customer experience across the organization. Winning Best Brand in Customer Experience in the Insurance Sector further demonstrates the impact of our collective efforts to create meaningful value and exceptional experiences for our customers.”
These achievements reinforce Liva Insurance’s commitment to customer-driven transformation and its continued efforts to raise customer experience standards across Oman’s insurance sector.
About Liva Insurance
Established in 2023 through the integration of Al Ahlia Insurance and National Life & General Insurance Company (NLGIC), Liva Insurance is one of the GCC’s leading multi-line insurers, offering Motor, Home, Travel, Health, Life, and Business insurance solutions.
With a legacy spanning over 80 years, Liva Insurance is redefining insurance for today’s realities — combining local knowledge, passion, and presence with global expertise to go beyond premiums and policies, delivering smart, quick, and reliable protection solutions that empower individuals and businesses alike.
