Underscoring its commitment to empowering the Sultanate of Oman’s business community with advisory expertise and tailored financing solutions, National Finance, the Sultanate of Oman’s leading finance and leasing company, has entered into a strategic cooperation agreement with renowned Omani footwear brand Lozari. The agreement was signed during Lozari’s 10th anniversary celebrations by Mr. Ali Al Lawati, Head of Corporate Business at National Finance, and Eng. Abbas Abdullah Al Dawood, Co-founder of the Lozari brand, marking a significant step towards enabling local SMEs to unlock new avenues for sustainable growth and expansion.
The cooperation agreement marks a significant milestone in National Finance’s ongoing commitment to strengthening the nation’s SME ecosystem. Through this partnership, the company will provide expert business advisory and explore tailored financing solutions for eligible entrepreneurs and businesses seeking to establish and operate under the Lozari franchise. The collaboration further reinforces National Finance’s leadership in SME financing, while showcasing the depth of expertise within its workforce and its ability to provide strategic guidance and tailored end-to-end support to SMEs and entrepreneurs pursuing business growth and franchising opportunities.
The event, themed ‘The Role of Franchising in Strengthening the Local Economy and Empowering Omani Enterprises’, was held under the patronage of H.E. Sheikh Faisal bin Abdullah Al Rawas, Chairman of the Board of Directors of the Oman Chamber of Commerce and Industry, and brought together prominent industry leaders, distinguished officials and senior representatives from both organizations. As part of the proceedings, Mr. Ali Al Lawati delivered an insightful address and contributed to a panel discussion examining the evolving role of financial institutions in supporting SME growth. The discussion highlighted the importance of moving beyond the traditional role of financing providers to becoming strategic partners in business progress, by delivering flexible financing solutions, sharing industry knowledge and providing specialized guidance.
Commenting on the partnership, Mr. Tariq Sulaiman Al Farsi, Chief Executive Officer at National Finance, stated, “We are proud to partner with Lozari, an Omani brand that embodies the spirit, craftsmanship and heritage of our nation. This partnership reflects our commitment to being a Partner for Growth, going beyond financing to walk alongside small businesses on their growth journeys. Through the collective expertise of our people, we aim to equip entrepreneurs pursuing Lozari franchise opportunities with the insights and support needed to build resilient businesses and strengthen operational capabilities. By enabling ambitious Omani enterprises to scale, innovate and compete, we are contributing to a stronger, more diversified and future-ready national economy in alignment with the aspirations of Oman Vision 2040.”
National Finance continues to strengthen its role in the development of Oman’s SME sector through a comprehensive approach, spanning knowledge sharing and training initiatives and expert guidance in business planning, alongside tailored financing aligned with the evolving needs of businesses. Through strategic partnerships with organizations that share its commitment to SME empowerment, National Finance is helping strengthen the competitiveness and resilience of Omani businesses while contributing to the nation’s broader ambitions for economic diversification and sustainable growth.
